LOS ANGELES (November 25, 2009) – Even with the holidays just around the corner, there’s no need to panic about finding the perfect gift for the special people on your list because the Amgen Tour of California has just released brand new, specially created merchandise for the 2010 race. Available online, the all new merchandise includes a variety of new themes and designs, creating unique holiday gift ideas for everyone from the cycling enthusiast, to the casual fan.

Just in time for “Cyber Monday,” but already available for “Black Friday,” four of the official race jerseys are now available on the Amgen Tour of California Web site, including the newly designed 2010 Amgen Leader Jersey, 2010 Rabobank Best Young Rider Jersey, 2010 Breakaway from Cancer Most Courageous Rider Jersey and 2010 Herbalife Sprint Jersey. Additionally, the Web site features many items new for 2010, including vintage track jackets, long-sleeve t-shirts, retro mascot t-shirts and the official 2010 race t-shirt.

Each of the newly designed shirts represent not only vintage racing, but some of the most picturesque sites seen on recent race routes along California’s scenic highways and coastline drives. Furthermore, as a tribute to the Amgen Tour of California’s commitment to being an environmentally friendly event, the new designs all utilize earth-tone, water-based prints.

With clothing items for men, women and children, the store is truly a one-stop holiday shopping option. Featuring everything from apparel, including t-shirts, jackets, hats and sweatshirts, to the official race cowbell, which is traditionally used to cheer on the cyclists, holiday gifts for cycling enthusiasts are just a click away. Additionally, the Web site offers local apparel specific to each of the host cities, as well as city-specific commemorative, collectable pins.

Also, just in time for the holiday season, the online store is offering a grab bag valued at $250 that includes a selection of Amgen Tour of California merchandise, including the official race DVD, pen, circle pin, t-shirt, key chain, sticker, lanyard, rally towel, drawstring bag and stuffed teddy bear. Priced at only $50, the grab bag makes the perfect and affordable holiday gift. The official Web site also features great deals on items from previous years. To view all of the items available in the Amgen Tour of California on-line store, visit http://amgentourofcaliforniastore.com/. And, for more information about the Amgen Tour of California, visit www.AmgenTourofCalifornia.com.

About the Amgen Tour of California
The largest cycling event in America, the 2010 Amgen Tour of California is a Tour de France-style cycling road race, presented by AEG, that challenges the world’s top professional cycling teams to compete along a demanding course from May 16-23.

About Amgen
Amgen discovers, develops, manufactures and delivers innovative human therapeutics. A biotechnology pioneer since 1980, Amgen was one of the first companies to realize the new science’s promise by bringing safe and effective medicines from lab, to manufacturing plant, to patient. Amgen therapeutics have changed the practice of medicine, helping millions of people around the world in the fight against cancer, kidney disease, rheumatoid arthritis, and other serious illnesses. With a broad and deep pipeline of potential new medicines, Amgen remains committed to advancing science to dramatically improve people’s lives. To learn more about Amgen’s pioneering science and vital medicines, visit www.amgen.com. To learn more about Amgen’s Breakaway from Cancer initiative, visit www.breakawayfromcancer.com.

About AEG
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, NOKIA Theatre L.A. LIVE and NOKIA Theatre Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the ING Bay to Breakers foot race and the Amgen Tour of California cycling road race; AEG LIVE, the organization’s live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com.

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Media Contacts:
AEG
Michael Roth; (213) 742-7155; mroth@aeg-la.com

GolinHarris
Nicole Okoneski; (213) 438-8793; nokoneski@golinharris.com